Author: purecolor_b2jygn

This example I took a reference from Birds of Prey. The footage I started with was fairly cool. You can see through the process, it’s possible to go from a cooler look captured in cameraContinue readingCOLD TO WARM

The combination of camera quality and tools available now make it easier and easier to mimic 35 or 16mm film. Halation, bloom, grain have become available to mimic. I still think it’s important for cinematographersContinue readingTHE FILM LOOK

Office buildings in general leave a lot to be desired. Often generic looking at best, indie filmmakers making their locations an office is a challenge for both the cinematographer and colorist. Watching most Hollywood levelContinue readingCORPORATE OFFICE

This was a New York Fashion Week project shot on the terrace of SAGA.Directed by Brian ChoyDirector of Photography Arthur WooColored by Purecolor.io

The well known, oft-used teal/orange look. So many ways to apply, so many tutorials. This is one version I like, with a quick step by step build:

Directed by Colin A. CampbellDP: Arthur WooColor: Purecolor.io This short film was meant to be in black and white. I created a black and white ARRI LUT using the ARRI LUT tool so we wereContinue readingPATRICIA SAYS GOODBYE

This was a fashion film I shot with director Tiger Ji, produced by Pearls Daily Studios.

Cinematographer: Seth HaleyColor: Purecolor.io This commercial project was really fun to shoot. The lighting that DP Seth Haley executed made this project SO easy to make look good. Having great raw footage shot well makesContinue readingLMC